As a business that’s just opened your website, one of the first challenges you’re going to face is generating enough traffic to create reliable leads. In fact, that’s a challenge even established businesses face. Fortunately, there are a ton of things you can do to generate website traffic.
Here are a few suggestions.
Advertising
This is one of the most elementary methods to generate traffic. If you’ve got the budget for it, don’t hesitate to opt for paid search services, display advertising, and social media advertising etc. They are paid services for a reason – they are highly effective.
However, make sure you choose the proper paid channel since each one offers its own set of pros and cons.
For example, if you want your traffic to convert, pay for keywords that offer high commercial value. This might cost you a lot, but, the ROI is worth it.
Marketing automation
It’s quite strange that only 3%-5% of businesses opt for automated marketing. Automated marketing is highly effective and allows smaller businesses to compete with the big guns. Of course, the costs might fall on the higher side and the setup itself might seem complicated. But, it’s still worth it.
Also, automation platforms are evolving and we already have a ton of options that are cost effective. If you are still interested in using bigger services, then, work with onboarders to reduce the costs and simplify the process.
Leverage social media
Producing good content is just one small part of the traffic generation process. If you want people to actually find your content, you need to promote it. One way to do this is through social media pages. Social media gives you access to a large group of people almost instantly.
A social media page on Google+ shows up even on personalized searches, which is great for B2B businesses. Twitter, on the other hand is great for arousing curiosity through quick and short links. If you want traffic by promoting products, use Facebook, Pinterest, or Instagram as they are good for image based marketing.
Create a blog
Blogging is a tired and tested method in traffic generation. Several studies have shown that increased blogging leads to increased traffic. There is no arguing this fact. As long as you are producing content that people find refreshing and helpful, blogs will continue to be one of the best tools in the traffic generations toolbox.
HostRound can help you get your Blog up and running immediately. create a blog.
SEO
SEO or Search Engine Optimization is the most basic of all traffic generation techniques. You need to create keyword enriched content in order for the search engine bots to crawl and find your website. There are services that can help you with this.
You can even download applications that can conduct an SEO audit on your website and tell you where attention is needed the most.
Spending all your resources on effective SEO is never a bad idea.
Address queries
Use portal like Quora and Yahoo Answers to help prospective customers who may be looking for solutions. This is a great way to engage and diver traffic to your website. Plus, you gain the opportunity to become an authority within your industry.