Three Consumer Tech Innovations of 2018

Any online business owner can relate to the challenge of keeping up with technology. Even in businesses that don’t seemingly have any major link to emerging technologies, there are still benefits that can come from keeping up with consumer and industrial electronics. Many of the latest tech innovations are based on technologies that can scale to different industries, so there’s always some insight to be gained from the latest trends.

The Consumer Electronics Show is arguably the most important tech show of the year, as it reveals innovations that can be game-changing for both businesses and consumers. These are five of the most exciting technologies that have been revealed over the last month at CES and private industry events.

Innovations:

Alexa Voice Commands in-car with Muse

Muse is a new device developed by Speak Music. It’s a simple accessory no larger than an Oreo cookie, which will integrate with a car audio system and provide Amazon Alexa voice functionality. Users can change the music that they’re playing, interact with their schedule, and perform other functions that are available on the Alexa platform.

While an interesting device for consumers, it’s also noteworthy for business owners. It shows how natural language search and voice search will become more important in the coming years, as more consumers gain access to voice control devices. This will change the way that business owners and webmasters approach to search engine optimization and content marketing. Continue reading Three Consumer Tech Innovations of 2018

3 Online Business Tech Trends in 2018

In the past 25 years, we’ve seen more advancements in business technology than at any other point in history. Businesses that recognize the tech trends early will be better prepared to take advantage of the latest tools and market conditions.

To succeed in business, adaptability is key. Not only do business owners need to adapt to changing consumer demands and spending patterns; it’s also essential to adapt to the natural progression of technology.

These are the three tech trends that online businesses will not be able to ignore in 2018.

Big Data, Machine Learning, and Artificial Intelligence Will Continue to Grow in Importance

Machine learning can provide significant advantages to businesses that collect any kind of data about their market and consumers. Big data has been a buzzword for a number of years, but now it’s becoming clearer as to how businesses should use all of the data that is collected.

Artificial intelligence and automated machine learning can now make it simpler for businesses to analyze the data that they collect, enabling them to build better customer profiles, predict tech trends in the market, and develop better approaches to customer service and product/service design.

Even the smallest companies can take advantage of big data, thanks to a number of modern CRM services that can provide custom analytics to gain consumer and market insights.

Businesses will need to learn that efficient collection of customer data is essential to evolve and stay ahead of the competition. Continue reading 3 Online Business Tech Trends in 2018