2016 has gone by and we’re already close to completing an entire month in 2017. Time sure does fly and as it flies, it brings in changes. As they say, change is the only constant in life and this is a saying that applies to everything; even blogging.
Yes. You read that right. Like any other form of content/digital marketing, blogging is bound to experience a few changes this year. Interested to know what those changes could possibly be? Well, we’ve made your life a little easier by compiling this list of 2017’s key blogging trends. So, read and keep yourself updated.
Minimalism will dominate
Most bloggers are going down the path of not being too dependent on ad network based revenue generation. This is because they’re realizing that having secondary menus, sidebars and massive headers just ruins the experience for visitors. As a result, there has been a trend towards incorporating streamlined and simplistic design.
Many existing blogs such as Zen Habits and Medium are already in on this trend and it has really worked for them.
There is also a possibility that designers will come up with home pages that are widgetized and flexible. You can take Beaver Builder for example. It is an amazing tool that allows you to build pages based on a drag and drop approach.
Minimalism will, most likely, seep into areas such as e-mails too. That isn’t to say that design-heavy platforms won’t be applicable anymore. If your brand depends on visual content heavily, a design-heavy mail client isn’t a bad idea.
As for others, there are plenty of simpler options out there. For example, ConvetKit is one such option.
It sends out emails in the old school personal note kind of format. More importantly, it comes with great segmentation features. You can tag and organize subscribers according to customized parameters, ensuring that each group gets a personalized message.
Live presentations
Live presentations will see some growth as well. This is simply because they are impactful and entertaining. Though bloggers haven’t always been the first to adopt video, the proliferation of better tools has improved the existing scenario.
For instance, the lower cost of new tools and the ability to create short videos is fueling this trend already. Plus, with social media platforms like Instagram and Facebook offering live video features,
there is no doubt that live presentations are going to be hot in 2017.
This brings us to the next key trend.
Visual content
Irrespective of the industry, more and more visitors are going to expect bloggers to provide visual content. This could include videos, graphs, info-graphics, and images. Visual content is important because it helps you connect with your audience. Plus, it has a positive impact on branding as well.
To put it simply, visuals speak louder than words. With visuals, communication is far more enhanced and it helps your blog to really stand out from the crowd.
Blogging networks will be choosy
Our final prediction is that blogging networks will be far more particular about who they work with.
However, the good news is that bloggers can expect better pay.